Design a Life That Fits the Woman You Are Now

Hi, I'm Jools. I created Soul Goals™️ because I watched brilliant women, like you, reach a point where the life they'd built no longer felt like theirs.

You know the feeling. You've climbed the ladder, kept all the plates spinning, showed up exactly as expected. And somewhere along the way, you realised: this isn't broken. I've just changed.

Maybe it happened after having children. Maybe it crept up during midlife. Maybe it arrived as a quiet knowing that you can't unsee. But here's what I know to be true, that restlessness you're feeling? It's not a failure. It's clarity.

Soul Goals™ is a different way of setting direction for women who've outgrown traditional success. Not because you failed at it, but because you've become too wise to ignore what actually matters to you anymore.

This isn't about doing more. It's about designing a life that aligns with who you are now.

Why Traditional Goal Setting Stops Working for Women

Let me be honest: most goal-setting frameworks weren't built for women like you.

They were designed for linear careers in systems that never accounted for women in the first place. They assume consistent energy output. They minimise emotional and relational load. They treat ambition as if it exists in a vacuum.

But your life doesn't work that way.

After becoming a mama, carrying the invisible load of holding space for others while trying to hold space for yourself. You're not dealing with a simple equation, you're living a serious cocktail of competing demands. Working like you’re not a parent, parenting like you don’t work and attempting to look like you have neither! Thing is…work is actually good for us!

What often gets called burnout, lack of motivation, or feeling stuck? That's frequently clarity arriving before you've given yourself permission to listen to it.

Soul Goals™ changes this equation.

What Are Soul Goals™?

Soul Goals™ are goals rooted in truth rather than expectation.

They emerge when you stop asking "What should I want?" and start asking "What feels true for me now?"

This is the difference between forcing yourself toward someone else's vision of success and genuinely designing a life that fits who you've become.

Soul Goals™ honour:

• Emotional and cognitive load — You're not broken for having both.

• Nervous-system safety — Sustainable change begins when you feel resourced enough to make it.

• Desire as data — Your restlessness isn't a problem to solve. It's information trying to reach you.

• Meaning as a driver of action — You're not motivated by achievement alone anymore. You want purpose.

They also recognise something crucial: women achieve differently, not because we're weaker, but because we're carrying more. Soul Goals™ work with that reality instead of pretending it doesn't exist.

Feminine Goal Setting: Alignment Over Force

Feminine goal setting does not mean passive or vague. Let's be clear about that.

It means:

• Listening before pushing — What's actually true for you under the noise?

• Direction before discipline — You need to know where you're going before you white-knuckle toward it.

• Integration over optimisation — Success that requires you to fragment yourself isn't sustainable. Your ambition can evolve alongside your identity.

This is not anti-success. This is sustainable success. The kind that doesn't require you to abandon yourself to achieve it.

Grounded in Neuroscience and Spiritual Intelligence

Soul Goals™ sit at the intersection of neuroscience and spiritual intelligence.

Motherhood rewires the brain—literally. Your values shift. Your motivation rewires. What once felt achievable can begin to feel intolerable, not because you've become weak, but because your nervous system has evolved and is asking for something different.

When we talk about manifesting in this context, we're not speaking in platitudes. We're talking about what happens when your biology, your beliefs, and your behaviour all point in the same direction. That's when change becomes inevitable.

From Desire Into Direction

Desire is not a distraction from your goals. It is your goal trying to speak to you.

Soul Goals™ turn that restlessness into language, and language into direction. They create the conditions for clarity, rather than forcing decisions before your system is ready.

You don't have to white-knuckle your way into alignment. You can listen your way there.

Why This Matters Now for mamas

Women are leaving corporate structures. Redefining work. Questioning inherited definitions of success.

Not because they cannot cope. But because they can no longer ignore themselves and it’s exhausting being a square peg trying to fit into a round hole.

There's a threshold you cross where pretending stops working. Where the cost of staying small becomes higher than the risk of claiming space. Where you realise that the flexibility and freedom you're craving isn't selfish—it's essential. Essential so you can pick up the kids and attend the sports days and take time off in the ever long summer holidays.

Soul Goals™ gives language to this moment. Permission, even. It says: your shift is not a failure. It's an evolution. It is the emergence from matressence, like a butterfly emerging from its cocoon. And it deserves to be designed intentionally, not apologised for.

The Method Behind Soul Goals™

Soul Goals™ is the framework for understanding what drives you now.

The Heart-Led Map™ is my unique methodology that translates those Soul Goals into real-life decisions across the key areas of your life: joy, money, health, career, relationships.

This isn't something explained to you in a workbook. It's something you experience. You live into it. You discover what becomes possible when you design from alignment instead of obligation.

🎧Start listening to how Soul Goals show up in real lives. Explore the Podcast Mamas Flight Path. I share my desires and how I’m turning them into direction